The Do’s and Don’ts of Responding to Autotrader Reviews 


As a car dealer, responding to Autotrader reviews can be a crucial aspect of maintaining and improving your online reputation. Positive reviews can drive more business, while negative reviews clearly have the opposite effect. That’s why it’s important to know the right way to respond to reviews on Autotrader. Here are the do’s and don’ts of responding to Autotrader reviews. 


Autotrader is one of the largest online marketplaces for buying and selling cars, and it’s a great platform for dealers to showcase their vehicles and reach potential customers. However, along with the exposure comes the potential for reviews, both positive and negative. Responding to Autotrader reviews is an important part of managing your online reputation, and it’s essential to do it correctly to avoid causing more harm than good. 


In this blog, we will explore the best practice when it comes to responding to your reviews. We will also share with you how our clever tool can help maximise and manage your online feedback. Ideal for those who want the best results.


The Do’s of Responding to Autotrader Reviews 


Here are some of the things you should do when responding to Autotrader reviews: 


  • Respond promptly: Responding to reviews quickly shows that you are attentive and engaged with your customers.

  • Be professional: Use professional language and avoid using slang, curse words, or personal attacks. – Seems obvious but it is an all too common site.

  • Acknowledge the issue: If the review is negative, acknowledge the issue and apologise if appropriate.

  • Offer a solution: If a customer has a problem, offer a solution or suggest a way to resolve the issue.

  • Thank the reviewer: Regardless of whether the review is positive or negative, thank the reviewer for taking the time to leave a review.



The Don’ts of Responding to Autotrader Reviews


Here are some things you should avoid when responding to Autotrader reviews: 


  • Don’t ignore negative reviews: Ignoring negative reviews will only make the situation worse and give the impression that you don’t care about your customers.

  • Don’t argue with the reviewer: Arguing with the reviewer will only escalate the situation and can make the review even more negative.

  • Don’t make excuses: Making excuses for a negative situation will not solve the problem and will likely make the reviewer even more frustrated.

  • Don’t use automated responses: Automated responses can come across as impersonal and can make the situation worse. Other readers will also see this as a negative.

  • Don’t leave negative reviews unresponded: Responding to negative reviews shows that you are attentive and proactive about resolving customer issues. 


Responding to Positive Autotrader Reviews


When responding to positive Autotrader reviews, it’s important to thank the reviewer and express your appreciation for their business. You can also use this opportunity to showcase your dealership’s commitment to customer satisfaction. 


Responding to Negative Autotrader Reviews 

Negative Autotrader reviews can be challenging, but it’s important to respond in a professional and constructive manner. Acknowledge the issue, apologise if appropriate, and offer a solution to resolve the situation.

Users of our tool, briefly mentioned above are able to pre-screen their reviews via our link. This ensures that only happy customers are directed to Autotrader and similar sites. Negative comments on the other hand are collected internally. This allows you to resolve issues before they result in a damaging public review. 



Frequently Asked Questions (FAQs) 

  • How often should I respond to Autotrader reviews?

It’s recommended to respond to Autotrader reviews as soon as possible, at least within 24 hours. This shows that you are attentive and proactive about resolving customer issues. 

  • What should I do if I receive a negative review that is not true? 

If believe a review is not accurate, politely explain your side of the story and offer a resolution. It’s important to remain professional and avoid getting into an argument with the reviewer. 

  • Can I remove negative Autotrader reviews?

Autotrader has strict policies in place to ensure that reviews are genuine and legitimate. If you believe a review violates these policies, you can report it to Autotrader for review. However, it is not possible to remove a review simply because it is negative.




Responding to Autotrader reviews is a valuable opportunity for dealerships to improve their reputation, demonstrate their commitment to customer satisfaction, and identify areas for growth and improvement. So, don’t miss out on this opportunity – start responding to Autotrader reviews today and see the positive impact it can have on your dealership.


It’s also important to keep in mind that Autotrader reviews are a part of your overall online reputation and can impact your visibility on the platform. Positive reviews can help increase your visibility and attract more customers to your dealership, while negative reviews can negatively impact your online presence and make it harder for customers to find you as google also use these rating for SEO purposes. By responding to Autotrader reviews in a professional and proactive manner, you can improve your online reputation and increase your chances of attracting new customers to your dealership. 


Additionally, Autotrader reviews can serve as a valuable source of information for customers looking for a new vehicle. By providing a platform for customers to share their experiences with dealerships, Autotrader can help potential buyers make informed decisions about where to buy their next vehicle. As a dealership, you have the opportunity to provide a positive customer experience and promote your dealership through your collection and response to Autotrader reviews. 


Want more reviews?


Check out our review collection tool.


We already help numerous dealers collect reviews on Autotrader and elsewhere. With £2500 cash prize incentives to encourage reviews (at no cost to you), the ability to collect reviews on numerous review sites with a single link, and review pre-screening to help shield you from negative feedback, using our tool is a no brainer if you want to gain the competitive edge.


Read: 9 Proven Strategies For Generating More Autotrader Reviews