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Artificial Intelligence (AI) is changing the way we interact with the world around us. From virtual assistants like Siri and Alexa to chatbots that can mimic human conversation, AI is revolutionizing the way we live and work. And now, it’s set to change the way we search for information online. This article will outline the changes coming in the next 12-18 months and how you can be ready.


Traditional search engines like Google and Bing are built on algorithms that analyse keywords and phrases to provide the most relevant results to users. But AI-powered chat programs like ChatGPT and others coming are set to replace traditional search, making the process faster, more accurate, and more personal. Google and Bing will still exist, but most likely in a chat format, where for the most part information will be spat out instantly or only a small handful of highly trusted websites shared by the AI, rather than pages of options as we have been used to.


What is an AI Chat Program?


AI chat programs like ChatGPT are designed to mimic human conversation. They use natural language processing and machine learning to understand the intent behind a user’s question and provide a relevant answer in real-time. Instead of typing a keyword into a search engine and hoping for the best, users can ask a question in natural language and receive an accurate answer instantly.


Why AI Chat Programs are Better for Searchers


AI chat programs are more accurate than traditional search engines because they are able to understand the context behind a user’s query. For example, if a user asks “What’s the best Italian restaurant in London?”, an AI chat program can take into account the user’s location, their dietary preferences, and other factors to provide a personalized recommendation.


Additionally, AI chat programs are faster than traditional search engines because they can provide instant answers in real time. This makes them ideal for mobile users who are looking for quick answers on the go.


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How AI Chat Programs Will Affect Small Businesses


With AI chat programs set to replace traditional search engines, it’s important for small businesses to understand how this technology works and how they can adapt to stay relevant. In order for a business to be suggested by an AI chat program, it will need to have a high trust score.


A trust score is a measure of how trustworthy a business is online. It takes into account factors like online reviews, social media presence, and website quality. The higher a business’s trust score, the more likely they are to be suggested by an AI chat program. Google maps listings will still exist, but with the AI making recommendations in a conversation like your own personal concierge users will rarely browse the listings themselves and will be directed to the businesses featured based on their trust score and the requirements shared by the searcher. Imagine the world’s best concierge service at your fingertips.


How to Build a High Trust Score


There are several ways that small businesses can build a high trust score and improve their chances of being suggested by an AI chat program:


1. Focus on Online Reviews


Online reviews on sites like Google, TripAdvisor, and Facebook are the most critical factor in building a high trust score. Encourage customers to leave positive reviews by providing excellent service and following up with them after their visit. Once this space opens up, online reviews will become a free for all and an even more, dominant factor in SEO, your “social proof” will be everything as the chatbot truly turns reviews into “word of mouth” advertising.


2. Improve Website Quality


Having a high-quality website with relevant content and easy navigation is essential for building a high trust score. Make sure your website is mobile-friendly and optimized for search engines.


3. Build a Strong Social Media Presence


Maintaining an active and engaging social media presence can help build trust with potential customers. Post regularly, respond to comments and messages and share relevant content.


The Benefits of AI for Small Businesses


While the idea of AI chat programs replacing traditional search engines may seem daunting for small businesses, there are actually many benefits to this technology.


For one, AI chat programs can provide a personalized and seamless customer experience. Customers can ask questions and receive personalized recommendations in real-time, which can lead to increased satisfaction and loyalty.


Additionally, AI chat programs can help small businesses save time and money. By automating customer service and support, businesses can reduce the time and resources they spend on these tasks and focus on other areas of their business. Even long drawn out tasks like blog writing can be conducted by AI, many of you are likely already aware of this. In fact, 99% of this article was AI-generated, for FREE!



Looking to the Future of AI Chat Programs


The future of AI chat programs is exciting and rapidly evolving. In just a few years, this technology is set to become even more advanced and intuitive, providing even more accurate and personalised recommendations for users.


One area of development for AI chat programs is the use of natural language generation (NLG). NLG technology can be used to generate personalized responses in natural language, making the conversation between the user and the AI chat program even more seamless and human-like.


Another area of development is in the use of machine learning algorithms to analyse user behaviour and provide even more personalized recommendations. For example, if a user frequently searches for vegan restaurants, an AI chat program could use this data to provide more relevant recommendations in the future.


The Bottom Line


AI chat programs are set to revolutionise the way we search for information online. With their ability to provide fast, accurate, and personalized recommendations, they will quickly become the preferred choice for users.


For small businesses, adapting to this technology is essential for survival, a new industrial revolution is upon us and those that get ahead early will gain a massive first-mover advantage. 


Building a high trust score through online reviews as discussed is key to being suggested by AI chat programs and attracting new customers. They want to give searchers the best information and we all know word of mouth is the most powerful form of advertising. Those that outperform others in positive review frequency and score will come out on top.


The future of AI chat programs is bright, and small businesses that embrace this technology will be well-positioned to thrive in the years to come. With the potential to save time and money while providing a personalized and seamless customer experience, AI chat programs are the key to survival in the ever-evolving world of search.


Be Ready And Get Ahead


in the 1920s when Henry Fords Model T was taking off in its thousands, a well-respected banker and “expert” stated, The Horse Is Here To Stay, But the Automobile Is Only a Novelty”. I am sure after reading this a lot of horse dealers said “that’s right”, only to find themselves scrambling and unprepared just a few short years later. Imagine their fate if they had judged the sea change and decided to become auto dealers instead before everyone realised what was going on.


The moral of the story? Do not be the banker or the horse dealer. Take action now and get ahead of your reviews before everyone becomes fixated on it. Do this and when the time comes you will not be caught off guard. You will be so far ahead of others you will dominate the local search marketplace for some time.


If you are at the top today then good for you, make sure you stay there. If you are not at the top, you soon will be if you heed these words.



How To Maximise Reviews Now


There is a problem however with gathering reviews, it’s hard!


Have you ever noticed that most customers leave happy, but even if asked rarely leave reviews? Unless they are somewhat disgruntled, then they flock to leave a negative review without even discussing it with you.


The fact is that happy customers have no motivation. They can not be bothered to search you out online or they simply forget.



Well, we have a solution for you….


We have built a clever tool for any service-based business wanting to massively increase its review collection. We guarantee many more reviews, and allow you to pre-screen your reviews, ensuring only happy customers are directed to your online review sites (Google, etc). Unhappy customers however have their feedback collected privately, allowing you to resolve issues before they cause harm online.


With one link to all of your review sites, we make it easy for you happy customers to review by sending them directly to your review pages, we also offer an optional £2500 prize draw incentive for UK businesses. This is free of charge and administered by ourselves at no cost to you. It has proven time and time again to increase the conversion of customers leaving feedback and is a great incentive to help you obtain those precious reviews. Not in the UK? No problem, all review emails and names are logged in your dashboard allowing you to easily run your own incentive if you desire.


If you want to learn more then click here, registration is easy and takes only a couple of minutes.


Need help?


Email us at info@wowreviews.co.uk


If you have been leaving reviews to chance, this is your sign to stop.